Take a look at our 2020 Impact Report to see the scope of our outreach and service delivery last year.
A special thank you to the volunteers and donors who helped us deliver on our mission in 2020!
2020 Impact ReportDownload
By Nick Blasquez, Red Cross Volunteer
Did you know: The risk of dying in a house fire drops by 50% in homes with a working smoke detector? Yet nearly 5 million houses across the United States do not have one installed.
That’s the message Jim Horning, a 15-year Red Cross volunteer, would like you to know.
Jim is the volunteer lead for the Red Cross Sound the Alarm campaign in San Joaquin County.
The national Sound the Alarm program has been rescheduled out of an abundance of caution during the coronavirus outbreak. Once it is rescheduled, some 27,000 Red Cross volunteers will install 100,000 smoke alarms nationwide for free.
Around Stockton, Jim and his team of 15-20 volunteers will install smoke detectors in 250 homes and educate the residents on the importance of fire preparedness.
They have protected 9,000 homes to date throughout the region, Jim said.
The death rate is much higher when a smoke alarm was present but not working during a fire than in homes that had no smoke alarms at all.
The number one cause of non-operational alarms? Dead batteries.
“Protecting people and their lives feels really good,” said Jim, who began his volunteer journey after watching Hurricane Katrina ravage New Orleans back in 2005.
After deploying to five major disaster sites in a six-month period, it’s safe to say that he takes great satisfaction in being part of the solution. “Red Cross is there every day, every year, for every major disaster.”
With over two million smoke alarms installed thus far (and many more to come), enthusiastic volunteers are welcomed and appreciated. From donations to joining an installation crew to starting a social media fundraiser, everyone can make a life-saving impact in their community.
In addition to free smoke detector installations, the American Red Cross will educate at-risk communities on fire safety essentials while fundraising to help families prepare, respond, and recover from home fires.
In the Gold Country Region, the goal is to install 1,100 smoke alarms this year. According to Jim, “The satisfaction is in the work. Come get trained and change some lives. You’ll be a changed person.”
Jim is a former Gold Country Region board member and chair of our golf tournament. With the realignment of our regional boundaries, he and his team will be working with the Northern California Coastal Region once Sound the Alarm resumes.
We are so appreciative of Jim’s work with the Gold Country Region and know he will continue to inspire NCCR volunteers with his dedication to Sound the Alarm and all the Red Cross does.
NOTE: As the coronavirus disease 2019 (COVID-19) pandemic grows, the American Red Cross continues to work closely with public health officials to deliver our lifesaving mission where and when it’s safe to do so. To protect everyone’s safety, we have postponed all Sound the Alarm events, home fire safety visits and preparedness presentations until further notice.
The American Red Cross Home Fire Campaign is celebrating a milestone this week with the 715th life saved as a result of free smoke alarms being installed in homes around the country.
In all, we’ve installed more than 2 million smoke alarms nationwide since 2014 in hopes of reducing home fire deaths and serious injury by 25%.
This year in the Gold Country Region, our goal is to install 4,000 free smoke alarms — 1,100 of them on April 25 as part of our national Sound the Alarm event!
When a fire starts in the home, you have less than two minutes to escape safe. Smoke alarms can make all the difference. But we can’t do it alone! Sign up to join a team of installers by going to soundthealarm.org.
The national Sound the Alarm event in the Gold Country Region is April 25! Our goal for 2020 is 4,000 alarm installations – 1,100 of those on April 25 alone!
As part of the Home Fire Campaign, Sound the Alarm is our largest community event!
To reach our goal, the region’s Preparedness Department is looking for a volunteer lead to oversee April 25 installations in Sacramento and Yolo counties.
This position is responsible for supporting and engaging the members assigned to the preparedness team, which includes ensuring assigned volunteers are provided with outstanding support and management.
Ability to build and lead a team using a collaborative leadership style and demonstrating traits of honesty, forward looking, competence, intelligence, and compassion. Capacity to envision the team’s impact in their area and inspire them into action. Ability to communicate how the team fits into the larger Disaster Cycle Services structure and how their actions can positively influence and support the DCS program as a whole.
1) Ability to relate effectively with diverse groups and individuals
2) Excellent interpersonal, verbal, and written communication skills
3) Demonstrated ability to read, understand, and review program guidelines and tools
Interested in learning more? Contact Community Preparedness Program Manager Kim Christensen at
916-281-4315 or firstname.lastname@example.org.
About the Home Fire Campaign:
Every day, seven people die in home fires, most victims in homes that lack smoke alarms. The American Red Cross wants to improve the odds and save lives – that’s why we launched our Home Fire Campaign in 2014.
Sound the Alarm is a critical part of the campaign. In just six years, our home visits have accomplished so much, including the installation of more than 2 million smoke alarms and preparing more than 2 million people against home fires.
Tammy Artola had not anticipated needing the American Red Cross’ assistance when she headed up to Truckee with her family for some time away. She was with her daughter and grandson while her daughter’s boyfriend had stayed home to work.
At 2 a.m. she got a call that the mobile home on their 15 acres was on fire and that the flames were heading toward their home.
She remembers two members of the Red Cross Disaster Action Team (DAT) who were called in to help. They comforted the family and helped with what was needed in alleviating the stress of all that was going on.
In the weeks that followed, they sorted through losing the mobile home, a workshop and many valuables. Tammy’s daughter and her family struggled to figure out where to go and how to process it all and ended up moving to Alabama in order to be near her boyfriend’s family. Their departure was incredibly hard on Tammy and she struggled with not being near her family.
Tammy was depressed for several weeks after her family left, and realized that she needed to add something to her life. She wanted to give back to those who might be in need and decided to call one of the DAT responders who had helped them through their ordeal.
Tammy has been a Red Cross Volunteer for a year now. She has received training in sheltering and is now a member of her local DAT team. In addition, she has gotten involved with Red Cross Service to the Armed Forces and has taken on a lead role in her local Sound the Alarm campaign.
One of the hardest parts of volunteering for Tammy is that she struggles with letting go after helping a client. She says she wants to follow up and provide as much care as possible, often wondering about the people she’s helped long after assistance is provided.
She experienced this on her first DAT call after helping a gentleman who experienced a fire at his mobile home. She recalled that it was a bit unsettling a first, not being sure of what to expect as she traveled into the park on a single access road. The gentleman was waiting for her team at the home of his landlord.
Tammy spent much of the time listening to him talk and providing a needed distraction from all that was going on. They were able to call a nurse to help with the man’s needs and found transportation to get him started on the next steps.
Tammy stated that she wished they could have done more and still wonders how he is doing from time to time.
Through the process of volunteering, Tammy feels that she has learned better listening skills, how to be prepared, and has gleaned so much from the volunteers around her.
Tammy says she enjoys volunteering for the Red Cross because it makes her feel good helping others and it reminds her of how lucky she is. She would encourage those who are thinking about volunteering to attend a local meeting to meet other volunteers and ask questions.
Even though a lot of training is involved, Tammy advised new volunteers to stick it out because it is so worth it.
Story by Americorps member Lauren Crutchfield
Hundreds of volunteers and community partners will join the American Red Cross this month for our annual signature event – Sound the Alarm – to install 1,000 free smoke alarms in seven cities throughout the Gold Country Region.
Our goal is to reduce the number of deaths and injuries associated with home fires by 25% by 2020. It’s an endeavor we could not undertake without the generous support of community partners.
Big Day of Giving is a 24-hour online giving challenge that brings together the Sacramento region to raise money for nearly 600 nonprofits and shine a spotlight on the work local organizations do to strengthen the capital area each day!
Make a difference during #BDOG2018 on Thursday, May 3, and donate to the American Red Cross Gold Country Region. This year, we are raising funds for Sound the Alarm, the Red Cross’ national initiative to install free smoke alarms in at-risk communities.
Each year, the Red Cross responds to nearly 64,000 disasters nationwide, the majority of which are home fires. So, we set a goal to reduce fire-related deaths and injuries in the U.S. by 25%.
Did you know….
Help the Gold Country Region do its part to reduce injury and death related to home fires by donating now!
Make your donation online on May 3 or pre-schedule your gift by clicking here!
Every donation makes a difference. Thank you!
It’s about Time…
Two minutes, to be exact.
In this agonizingly short timeframe, a family can win or lose its fight to escape a home fire and the lethal smoke created by that fire. One device can even the odds for a family: tested, working smoke alarms.
Our golden age community members understand this; they know there’s never any time to waste so these seniors didn’t.
Partnering with the American Red Cross, they took matters into their own hands. They knocked on doors, hauled ladders, drilled into walls, mounted alarms, replaced dead batteries, shared fire prevention tips, and documented their results in a smoke alarm installation campaign. In just four-days they saw 20% of their neighborhood homes equipped with brand new 10-year-battery smoke alarms. The group visited more than 100 homes installing 225 alarms.
They were the disaster volunteers of Mobile County Club in Rancho Cordova who carried out the project with the support of their management and Home Owners Association.
Nothing stopped them, not even temperatures which topped 100 degrees. Red Cross staff and volunteers, in some cases half the age of their clients, did their best to keep up. “They set a pace we haven’t seen before,” said Myisha Aban, Red Cross Disaster Preparedness Manager. “These people are so resilient and delightful. I wish my grandmother lived here.”
Equally important, residents were given safety literature emphasizing the all-imperative escape plan, ensuring that a two-minute evacuation strategy would not fail due to blocked or inaccessible exits or pathways to safety unknown to anyone in the household.
Spearheading the charge was Antonio Martinez, HOA Treasurer and the tireless promoter of disaster preparedness for his community of mobile homes. Tony initiated this project when he called the Red Cross inquiring for free vests. Joining Tony were residents Bob Schroeder, Lyle Fellows, Bill Johnston, Darrill Sturgeon, Jorge (Chiqui) Nievies, Linda Martinez, Deborah Fieldson, and Irene Ferraro.
The group proved itself not only handy but tireless. Keeping up with them (or trying to) were Veteran Red Cross volunteer Marcus Heningburg who oversaw Operations along with David Hansen, Todd and Terry Sanford, Isadora Marks, Reena Singh, and Patricia Davis, all of the American Red Cross.
Start to finish, the project was encouraged by Property Manager Leslie Gomez and Office Assistant Kelly Boughton; their support and hospitality contributed significantly to the event’s success.
The alarms and batteries were provided free of charge as benefits of the Red Cross Home Fire Campaign, a nationwide movement to cut by 25% and over a five-year period deaths from home fires.
Coast-to-coast, the fire service has supported the campaign and did so here. On the first day, a ladder company from Sacramento Metropolitan Fire walked with volunteers and encouraged neighbors to join the movement at Mobile Country Club.
…because Tony and his friends aren’t done.
They’ve got more of that Park to cover. And they will.
Given several factors, the Red Cross encourages all mobile home parks and their managements to consider a Home Fire Campaign for smoke alarm installation and community disaster education. For more information or to schedule installations visit our website: redcross.org/GoldCountry and click on Home Fire Campaign.
Author: Debbie Calcote, Disaster Program Manager
We had a great day today. Spent a lot of time at some of the homes, didn’t reach our goal of 75 however, it was a successful day. We installed smoke detectors into homes that had mainly elderly and most of them had no smoke alarms. So it was a good day.
We had help from the Westpoint Fire Department, Mokulumne Hill CERT team and Red Cross volunteers.
Chief Jim Carroll spent the day with us, going back and forth between the two locations, Dunroven mobile estate in Westpoint and Blagen Rd in Wilselyville.
Chief came inside and met with many of the residences and spent time talking to them. It was greatly appreciated.
We installed: 42 smoke alarms, 17 CO monitors and 9 Batteries.
We went over evacuation plans even in homes we didn’t need to install smoke alarms. The residents of those homes were very grateful and said they had not thought about their own home needing to evacuate because of a fire. I think that was the best part, they were so engaged in learning how to escape their own homes.
O today, it was a success.
We all are looking forward to our next canvas.
*As of 3/11/16
Next weekend, we’re up in Redding!! Here we come!
Red Cross Home Fire Campaign Saves Dozens of Lives;
Installs Quarter of a Million Smoke Alarms Across U.S.
Woodland, CA Wednesday, March 9, 2016 — The American Red Cross and thousands of Home Fire Campaign partners have helped save at least 77 lives and installed more than a quarter of a million smoke alarms in homes all across the country since the campaign launched in October of 2014.
Here in the Gold Country Region, Red Cross workers and partners have canvased 4,792 homes, Installed 2,029 smoke detectors and helped families create 1,314 fire escape plans. This weekend, we will canvass homes in Woodland and Roseville.
“Every day seven people die in a home fire somewhere in the United States. Working with our partners, we are changing that by making people safer with each new smoke alarm we install,” said Robin Friedman Regional Disaster Officer. “The campaign has already helped to save the lives of dozens of people and we know that number will only grow as more alarms are installed and more people take action to prevent home fires.”
Home Fire Campaign supporters and partners here in the Gold Country Region include the following, Pacific Gas and Electric, Oracle, ServPro as well as local and city fire departments.
TURN AND TEST
Daylight Saving Time occurs at 2:00 a.m. Sunday morning, March 13, and the Red Cross reminds everyone to TURN AND TEST – turn their clocks ahead one hour and test their smoke alarms. If someone’s home is lacking smoke alarms, residents should install smoke alarms on every level of the home, inside bedrooms and outside sleeping areas. The alarms should be tested every month and the batteries replaced at least once a year, or according to the alarm manufacturer’s instructions.
Every household should develop a fire escape plan and practice it several times a year and at different times of the day. The plan should include two ways to get out of every room and a place to meet outside. Consider escape ladders for sleeping areas or homes with two stories or more.
People can visit redcross.org/GoldCountry to find out more about how to protect themselves and their loved ones from fire or learn about the location of local smoke alarm installation events. They can also help by volunteering their time or making a donation today to Red Cross Disaster Relief by visiting redcross.org, calling 1-800-RED CROSS.
Download your own copies of:
Check out the Home Fire Campaign Video from the large canvassing event in December.’